When I was younger, what did I want to be when I grew up? At 7 years old, a nurse; at 14, an actress; and at 17, a lawyer. I decided pretty quickly (about 15 minutes in to my first Law A-Level class) that it was not the career for me- it was all rules and theory and I am a creative at heart.
I was particularly passionate about one thing, campaigns. I loved how advertising a product could be so emotive and I wanted to learn the strategy behind the ideas. So, I found myself at Northumbria University, studying Advertising. After a short marketing placement in my last year at Northumbria, I decided that Marketing and Social Media would be the route I wanted to take my career.
I have been fortunate enough to have had a whirlwind of experience since graduating university. I worked in-house at an international cosmetic brand running social media and events for their flagship store. I then moved agency side to work with well-known household names. After spending summer 2017 travelling Asia and Australia, I wanted a new challenge in Marketing, that’s when I met Michelle.
The best thing about TIA is the diverse range of clients. I love immersing myself in exciting projects whilst working alongside the #TIAFamily!