We started working with Baker Ruskinn in early 2016 to develop branding for their new range of next generation Inviv02 physiological cell culture workstations. Having worked with science marketing specialists in the past, Baker Ruskinn approached us to bring a fresh perspective and approach to their brand. We've relished the challenge, and engaged in full immersion into all things science; completing a full competitor review to interviewing scientists and researchers, to truly understand the world of cell culture and controlled environments.
We have been impressed with The Individual Agency’s ability to grasp a rather complex product, capture the essence of our brand, and cater it to the needs of our customers.
Dan Eagleson, Senior Vice President
Using new motion graphics, we’ve added a little ‘art’ to the science, disrupting the look and feel of the sector, creating real stand out within a very formulaic market. We created a suite of branded collateral including a brochure, product guide, promotional branded animated video edits and a suite of web assets.
We continue to work with Baker Ruskinn on their brand PR and media planning, supporting their global campaign to reach their target audience.
We had specific activities required to support a new product introduction and limited experience marketing to a global audience. TIA listened to our short term needs and worked within the confines of our budget to deliver specific deliverables required for our product launch, while also delivering on a new creative direction for the brand that we can build on for the future. We have been impressed with their ability to grasp a rather complex product, capture the essence of our brand, and cater it to the needs of our customers. Because of their expertise and professional approach, along with their ability to come in under budget and on-time, we plan to expand the activities and services for which we will work with them in the future.
Senior Vice President at Baker Ruskinn