Client Name

Baker Ruskinn


  • Creative
  • Ongoing Marketing


  • Science

Baker Ruskinn

We started working with Baker Ruskinn in early 2016 to develop branding for their new range of next generation Inviv02 physiological cell culture workstations. Having worked with science marketing specialists in the past, Baker Ruskinn approached us to bring a fresh perspective and approach to their brand. We've relished the challenge, and engaged in full immersion into all things science; completing a full competitor review to interviewing scientists and researchers, to truly understand the world of cell culture and controlled environments.

We have been impressed with The Individual Agency’s ability to grasp a rather complex product, capture the essence of our brand, and cater it to the needs of our customers.

Dan Eagleson, Senior Vice President

Adding 'art' to science

Using new motion graphics, we’ve added a little ‘art’ to the science, disrupting the look and feel of the sector, creating real stand out within a very formulaic market. We created a suite of branded collateral including a brochure, product guide, promotional branded animated video edits and a suite of web assets.

We continue to work with Baker Ruskinn on their brand PR and media planning, supporting their global campaign to reach their target audience.