Cott UK and Europe is part of Cott Corporation, one of the largest producers of drinks in the world. From their base in the UK they see their role within the European beverage category as leading in the manufacture and supply of quality beverages. This is achieved through a breadth of different supply agreements covering private label, contract packing, owned and licensed brands, such as household favourites Old Jamaica Ginger Beer and Mr Freeze.
Having worked on every Cott UK and Europe brand in recent years, the challenge of a new corporate website was something that filled us with joy! Now we could make sure the Cott brand got to tell it’s individual story.
The team at The Individual Agency were fantastic in helping support our internal project team in designing and implementing our website. Their creative input and project management skills were invaluable as was their pragmatic approach. We really enjoyed working with Katie and the team.
Andy Swarbrick, Cott UK HR Director
Even though the website needed to communicate specific key messages for all functions within Cott, everybody was open minded as to how the design could develop. However, keeping every single function happy was no mean feat but constant communication and a logical sign off process got us there very quickly (along with great creative concepts that were wholly relevant of course!).
The site has performed extremely well since launch, attracting over 1,897 users in the last month and over 13,000 sessions. When reviewing Google Analytics we always aim to have an average session duration above 2 minutes. Cott’s average session duration was over 5 minutes in November 2016.
As the site clearly positions Cott UK and Europe as a leading employer, careers is the most popular page after the homepage.