Saxon approaches each and every piece of furniture as well as each and every customer as an individual. As a result, the customer is central to the process and the desire to create something specific for each individual is overarching. Everything that Saxon offer is tailored – handcrafted, with authentic experience and knowledge and personal to each and every person it comes into contact with.
This was a great challenge. The old brand looked dated and wasn’t reflective of the beautiful hand crafted products that Saxon produce.
When developing the Sofas by Saxon brand, simplicity was key – with products as stunning as Saxon’s we let their beautiful photography do the talking. We communicated the attention to detail behind each of their products – that are all UK manufactured –through a factory photoshoot showing their craftsmen in action right from the design stage through to the finishing touches.
With the evolving world of digital, we wanted to showcase the Sofas by Saxon product range online in an interactive way. We developed an online brochure that can be completely managed by Saxon, through a simple content management system. The online brochure allows users to easily navigate from product-to-product as well as individual ranges. Our online brochure's effectiveness can easily be measured allowing Saxon the ability to measure the number of users and time spent on brochure.
Following the success of Saxon Furniture, Timeless Chesterfield are dedicated to producing the finest Chesterfields in the country without exception. Following the parent company, all of the Timeless Chesterfield products are designed and hand-crafted in their UK based workshop. We developed the overall brand specific to their Chesterfield division.
Lovely Sofas overarching target is to engage a younger generation of consumers who want a ‘modern day classic’ piece of furniture which is genuinely hand crafted but also extremely comfy and lovely to use as part of everyday life. Predominantly selling via their e-commerce website the launch focussed on driving consumers to the website, using a strong ATL press campaign and once engaged delivering upon all core values through consumer facing collateral.