More than 35 years since they made the first car cover, Specialised Covers are still the authority in providing protective covers for cars, caravans and motorcycles. Since 1981 they’ve been creating tailored covers for some of the world’s rarest vehicles, they’ve built an inventory of patterns that’s second to none and have relationships with some of the most recognized brand names in the automotive industry. However, never ones to rest on their laurels, the team at Specialised Covers were keen to evolve the brand once more to communicate their expertise, quality manufacturing – right here in the UK - and true family values that make them individual.
The Individual Agency have integrated as part of the team as if they were employed directly. Their enthusiasm, positivity and ideas bring a new dimension to the company. They put heart and soul into each project and go above and beyond what I would expect from an external agency.
Gavin Hughes, Specialised Covers Managing Director
Through the Brand Revelation™ process we identified the key drivers to purchase but just what the whole team at Specialised Covers were particularly proud of too. Having identified what makes the brand individual, we then set to work on a whole new identity, introducing Brand Guidelines that paved the way for numerous photoshoots. We captured the perfect images to then feature in all new marketing materials that we designed; from brochures to installation instructions to new exhibition stands and an overhaul of all social media channels, the results are consistent and position Specialised Covers exactly where they want to be.
Having gotten to know the brand inside out (and becoming more than a little attached!) we are now the in-house marketing team for Specialised Covers, managing every element of the brand and communications. We love the brand and are so proud of what we have achieved together; our values are completely aligned and that has led to fantastic results for the best protective cover manufacturer in the UK (although we accept we are slightly biased). However, the results do speak for themselves…